where are we going?
mobile advertising trends
let the statistics speak
According to Digital Signage Today, digital outdoor signage USED to be a “novel” idea for reaching the masses. Also, Netwave posted an excellent article on Why Digital Outdoor Advertising Should Be On Your Radar. Here are a couple of excerpts to pass along:
- Of the 70 percent of Americans who recall seeing a digital ad in the past month, 47 percent specifically remember the ad.
- A study conducted in Sweden found that drivers spend significantly more time looking at digital billboards than they do traditional billboards.
- 55 percent of people who see an ad on digital signage are able to recall the specific message displayed.
We are beginning to see that the use of LED trucks and other creative types of eye-catching mobile and outdoor advertising, such as video back packs, are becoming the next trend to reaching the distracted consumer.
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These mobile advertising trends reveal how mobile advertising can help you reach your target audience and achieve your business goals.
- Americans report spending an average of 15 hours a week in-car, either as driver or passenger, and perceive traffic is getting worse. Commute times, from the recent Census, have increased 18% from 1995 to 2005.
- Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. With TV viewing levels dropping among young men, outdoor and out-of-home can supplement the media plan. The average consumer spends 15 hours a week in car while men 18-34 spend an astonishing 20 hours per week in car; a 33% increase. Men 18-34 clock 39% more miles each week (425 miles) versus the national average (306 miles).
- A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, out-of-home media such as outdoor advertising and radio are vital to impact shopping and purchasing on the way home from work.
- Mega-Milers—those who travel (as a driver or passenger) more than 260 miles per week in car—are upscale, educated and far more likely to be employed full-time than the average American.
- Since 1999, radio listening has decreased both at home and at work, while the in-car location has seen an increase in listenership. In-car radio listening now represents the number one location of listening for popular advertising demographics such as Persons 18-34 and 25-54.
- Using illuminating outdoor advertising, can increase audience impact by 16% -Simmons Fall Study
Now that you are all caught up on the latest mobile advertising trends, find out why outdoor advertising works so well.
take their word ….
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Step it up.