These mobile advertising trends reveal how mobile advertising can help you reach your target audience and achieve your business goals.
- Americans report spending an average of 15 hours a week in-car, either as driver or passenger, and perceive traffic is getting worse. Commute times, from the recent Census, have increased 18% from 1995 to 2005.
- Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. With TV viewing levels dropping among young men, outdoor and out-of-home can supplement the media plan. The average consumer spends 15 hours a week in car while men 18-34 spend an astonishing 20 hours per week in car; a 33% increase. Men 18-34 clock 39% more miles each week (425 miles) versus the national average (306 miles).
- A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, out-of-home media such as outdoor advertising and radio are vital to impact shopping and purchasing on the way home from work.
- Mega-Milers—those who travel (as a driver or passenger) more than 260 miles per week in car—are upscale, educated and far more likely to be employed full-time than the average American.
- Since 1999, radio listening has decreased both at home and at work, while the in-car location has seen an increase in listenership. In-car radio listening now represents the number one location of listening for popular advertising demographics such as Persons 18-34 and 25-54.
- Using illuminating outdoor advertising, can increase audience impact by 16% -Simmons Fall Study
Now that you are all caught up on the latest mobile advertising trends, find out why outdoor advertising works so well.